MAY 2024,
Nomad: International bank account for 🇧🇷
After adding a modal where users chose the type of product their friends would like to know, we lifted the invitee conversion rate in 18%
We divided the message in 3, one for travellers, one for investors and the third for people who needs an international account in general
This help us to receive 29% more qualified customers and 37% more investing accounts opened through invitation sources
+18% invitees conversion rate
+37% invest accounts created
MAY 2024,
Nomad: International bank account for 🇧🇷
Problem: The conversion rate of users who click to invite a friend to the ones who really got a new friend registered was low
Hypothesis: The friend who receives the invitation message didn't feel connected to the platform because of the generic invitation message.
Solution: If we segment the invitation messages into our different type of users, people who was referred will feel more connected to the app benefits and will sign-up more
Results: This help us to receive 29% more qualified customers and 37% more investing accounts opened through invitation sources
mariagomes.uxdesign@gmail.com