Maria Gomes - Product Designer

B2B & B2C

Fintech & Crypto

Product Growth

Product Designer for financial startups, building solutions people trust and engage with

Maria turns complex problems into simple and delightful experiences, the kind of design that converts first-time users into satisfied clients.

PROJECTS

Fintech

B2C

Experimentation

Scaling Nomad's referral program

How continuous A/B testing turned referrals into one of Nomad's best acquisition channels

3x referral rate

13% CAC reduction

EdTech

B2B

Design System

Making Proesc's products easier to build and use

How a design system turned messy products into a faster and more cohesive ecosystem

250+ component variants

Multi-device coverage

EXPERIENCE

Design that goes beyond the visuals

I currently work at Bitso, a financial app backed by crypto, helping Latam people take control over their money. On the past 5 years, I've worked across B2C and B2B companies, from mobile apps to web systems.

With a Growth mindset, I thrive on driving activation and retention for retail products, from running experiments to launching complete new features.

My work is moved by results. Everywhere I go, I craft solutions that move the needle, while delighting the people using them.

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ABOUT

Designer by passion, problem solver by design

Always a creative mind, I started my design journey by building fun stuff for social media. This evolve over the years, now I hold a Bachelor's in Graphic Design and I work turning complex problems into intuitive products.

Outside of work, I'm a cat mom who loves spending time with my fur babies, photography is an old hobby of mine, and good coffee is a daily need ☕️